New study: TV alcohol advertising encourages young people to engage in risky drinking

January 2019

Research studying the ‘push/pull’ factors that influence adolescents’ drinking behaviours found that alcohol advertising exposure directly influences and encourages adolescents to engage in risky drinking. It is the first Australian study to examine the relative influence of a range of variables including television alcohol advertising, retail alcohol outlet density and the proportion of alcohol-related articles in newspapers, on the drinking behaviour of young people. The media release quotes lead author Dr Victoria White from the Cancer Council of Victoria as saying “One of the key findings of this report is that the risky drinking of adolescents can be reduced by restricting youth access to alcohol, reducing the availability of alcohol and reducing television advertising.”

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