Study finds an alcohol advertisement displayed every 35 seconds during COVID-19 pandemic

May 2020

This fascinating report by FARE provides “a snapshot of how the alcohol industry is using a global pandemic as a marketing opportunity”. The study found that in one hour on a Friday night, 107 sponsored alcohol ads were displayed on a personal Facebook and Instagram account, i.e. one alcohol ad every 35 seconds. Most concerning was that the marketing messages being used promoted known risk factors for harmful drinking, including drinking to cope, and drinking alone in the home.

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