Study examines tactics used by alcohol companies to target women

November 2019

This report written by the Public Health Advocacy Institute of WA and the Cancer Council WA titled ‘The Instagrammability of Pink Drinks’ examines industry trade publications and advertisements to┬áprovide an important insight as to how alcohol is marketed to women in Australia in 2019. The ‘pink trend’ is particularly interesting, i.e., the development and promotion of pink alcohol products resulting in increasing trending on particular social media platforms such as Instagram.

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